And the video failed to create a clear sense of personal relevance and self-efficacy. Not only are some of the government's consent videos bizarre and confusing, many reinforce harmful gender stereotypesīecause the Good Society resource was confusing, the humour was confusing as well. However, sustained behaviour change relies on easily understood messages, a feeling the information is personally relevant to the targeted audience, and a sense of self-efficacy (the individual knowing how to act on the information they see). Research shows humour can be an effective strategy in public health campaigns.
The Good Society resource attempts to use humour to engage the audience.
